Girls with Guns; Sweden, Toys and a Gender Neutral Toy Catalog

Yes, that's a girl
Top Toy, a Swedish toy retailer, has produced a gender neutral catalog as a result of government pressure. Here is how Sarah Ditum in England's The Guardian ("Sweden makes my gender-free toy Christmas wish come true") puts it: In 2009, the Swedish equivalent of the Advertising Standards Authority sanctioned retailer Top Toy for producing a catalogue that "preserved an anachronistic view of the sexes" and showed both sexes in a "disparaging way".
By "disparaging way" they meant that the catalog stuck to gender stereotypes. So, as a response, the retailer came out with a catalog that features girls firing guns and boys playing with dolls. I think the pictures from the catalog say it all. Let us know what you think.
Katy commented:
The aliens bmeace andys toys in toy story 2 when buzz and the gang were driving the pizza planet truck to the airport ..they were hanging on the mirror and potato head saved them from falling out the window then mrs potato head "adopted" them
Chastity commented:
One thing you could do, is to start collecting theme toys. A lot of ppeole are into these. You know, things like Shrek, Transformers, etc. But keep them in the original box. You can still have reluglar toys but a section for collectibles. Read some books on starting a small businesses. I don't want to discourage you, but the average new business usually only last about two years. Make sure you have enough money to cover the hard times. Talk to ppeole who own a small business and ask their advice. Good luck and happy selling.Don't forget this: location, location, location.






















