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Richard Gottlieb, president of Richard Gottlieb & Associates, a New York-based business development firm specializing in the toy business, offers his sometimes funny and always unique take on developments in the industry.
Hal Ross is, to my knowledge, the only toy industry executive who is also an author of suspense novels. Headquartered in Canada, Hal is the President of RP Toys and the author of "The Fleur De Lys Affair"; "The Doll Brokers" and now "The Deadliest Game", his newest novel.I asked Hal to sit for an interview and give us some behind the scenes access on his newest novel... Read MoreComments (0)
If you want a visual and aural play experience, you can find it on the Internet, tablets and smart phones. If, however, you want a play experience that provides you an opportunity to feel, taste and smell; well then you still have to stay in the physical world; at least for now.That is why I urge those who sell physical play to make sure that they provide a sensory experience that an end user c... Read MoreComments (0)
DesignTaxi featured a list of the most popular Halloween costumes of the last 30 years as measured by Spirit Halloween. Written by Thia Shi Min and entitled, "Chart: The ‘Most Popular' Halloween Costumes for the Last 30 Years," the article does a nice job of tracking the trends.I analyzed the list and found that nine originated as movies, eight as television shows and eight as comic boo... Read MoreComments (0)
In the past scavenger hunts have seemed like something connected to college, beer, moose heads, beer, somebody's bra and beer. It seems, however, that the scavenger hunt has taken on a new credibility as venerable Goldman-Sachs sent "...300 bankers, hedge fund managers, lawyers and software engineers solving puzzles on sidewalks and traipsing all over Manhattan for more than 16 hours as... Read MoreComments (0)
It seems to me that the arrival of the world's largest rubber ducky should be a major event for the toy industry. On September 27, Florentijn Hofman, a Dutch artist, towed his 40 foot creation down the Ohio River to Pittsburgh, its first port of call. Is it just me, but isn't Pittsburgh an odd first stop and shouldn't we in the toy industry have made its arrival into a major toy event? No offens... Read MoreComments (2)
One of our goals at the World Congress of Play was to provide so much great information from so many perspectives from so many outstanding speakers that that we could help people see their business of play in a new way. We appear to have succeeded as attendees kept approaching me with the same comment: "I think my brain is going to explode." Here is how noted graphic novelist Larry Mard... Read MoreComments (0)
Theaters will gradually move away from looking at a rectangle of light in a dark room and evolve into large-scale public attractions becoming urban theme parks, where cinema is only part of the experience. Andrei Severny I am in San Francisco getting ready for the World Congress of Play. In that it celebrates and illuminates the convergence of play; I felt that it was only fitting that I bring... Read MoreComments (0)
For most merchants, the Holy Grail of product placement is the checkout lane. The challenge is that everyone from candy makers to battery producers has their eye on the same limited amount of space.If you have ever felt the frustration of trying to place your product in that crowded spot you may want to read about Jordan Eisenberg, the founder of UrgentRx. Mark Cohen in his New York Times articl... Read MoreComments (0)
I have written on several occasions that the rising generation of consumers (Millennials) is going to be a challenge for most traditional marketers. They have different values (they like things are free or almost free); aren't enamored of driving and are citizens of the digital world. That was why I found an article by New York Times writer Tanzina Vega so interesting. Entitled "AmEx Links... Read MoreComments (0)
We are about a month away from the World Congress of Play. This event brings together all the play industries (Traditional Toys and Games; Digital Play; Video Games; Children's Media; and Playgrounds) as well as those who service, care about, research and nurture them. Many of you have asked who is attending. We are adding more faces and voices every day but I decided to share with you some d... Read MoreComments (0)
Have you ever looked at a photograph from, say ten years ago, and thought: "(Sniff) I looked so young then?" (Yes, you have! Don't lie to us.) How would you like to preserve the way you looked when you had a few less wrinkles? Well you can if you visit the Clone Factory in Japan. There you will not be able to create a living, perpetually younger version of yourself but you will b... Read MoreComments (0)
Those who attend the World Congress of Play (September 9-11 in San Francisco) are going to come away with an entirely new way of seeing their business and their industry. One of the big reasons is the sheer number of points of view (over 40 speakers and 21 points of view) being represented by our speakers. Here is a list in alphabetical order of points of view and speakers:Animation; Storytellin... Read MoreComments (0)