You will be redirected to your destination in 17 seconds.
Veteran retailer Carol Schroeder shares her experience and perspective on the ups and downs of being a gift retailer.
Your staff is probably giving its all during the month of December (for many of us, the rest of the year is training camp and this is our competitive season). Don't forget to say thank you for their hard work! There are lots of creative ways to give them a reward at the end of the season.One year, when our staff was considerably smaller, we gave each employee a hundred dollar bill stuffed into a C... Read MoreComments (0)
Customer service complaints aimed at Walmart seem to be at an all-time high this year. "A negative experience can leave a bad taste in a customer's mouth for a long time," Grant Cardone reports in this interview about Walmart's recent decline in staff (and inventory) levels with Ashley Lutz of Business Insider - a timely reminder to independents that we should re-examine what we type of... Read MoreComments (1)
As of May of this year, 63% of adult cell owners use their phones to go online, and 34% mostly access the internet on their phone, according to a recent Pew Internet survey. Almost 75% use their phone to get directions, and according to Constant Contact, 43% of all e-mail is opened on a phone. This is an increase from 10% in 2011, so you may well not have realized it had grown so sharply.What doe... Read MoreComments (0)
Looking for a new angle for your advertising or social media promotions? Take a walk through your store and see what items you carry that might solve a problem or need for a customer. We sell a lot of fat separators for gravy at this time of year -- but there are still plenty of cooks out there who are concerned about making healthier gravy but have never heard of such a thing, or don't know that... Read MoreComments (0)
Spring cleaning may not be on your mind during November and December, but the Christmas season is an ideal time to go through your store's back stock to get rid of odds and ends of merchandise. I have often quoted the line "don't let inventory become family" -- so here's a look at ways that you can help slow-selling items find a new home for the holidays.The traditional way to move merc... Read MoreComments (0)
"Why didn't they sell the shop to their employees?" asked a colleague of mine when they heard that a long-time retailer here in Madison, WI, was going out of business. The loss of a beloved independent is painful for the community, and clearly there were many people who would have preferred to see someone else take over to keep the store running.Unless you have a son or daughter interest... Read MoreComments (0)
The fashion world has long used the concept of a "lookbook" to promote a line, or a season -- and now the term is starting to pop up in other merchandise arenas. So what is a lookbook? Originally a collection of printed photographs compiled to showcase a designer or retailer's offerings, a lookbook today can also refer to an online portfolio, sometimes as part of a blog. And how does a l... Read MoreComments (0)
You've got friends on Facebook, you tweet on Twitter, and you pin to Pinterest. And now you're hearing a lot about Instagram. Do you need yet another social media outlet in order to promote your business effectively?I think the answer depends in part on the demographic you are trying to reach. Instagram boasts of 150 million active users a month, posting an average of 55 million photos a day --... Read MoreComments (3)
Did you know that by Halloween, you should have your holiday hiring in place? Even seasonal employees need a few weeks to get settled in and become familiar with your store, merchandise and procedures. But don't panic - in this economy, you should be able to find qualified candidates eager to work.The key is to offer flexible but predictable scheduling. If you know in advance what the basic hours... Read MoreComments (0)
Just four years ago, American Express started a program called Small Business Saturday -- an effort that had enormous impact on the success of local retailers on the busy shopping weekend after Thanksgiving.According to the History of Shop Small on the American Express website, last year's consumer spending was an incredible $5.5 billion.One retailer complained to me that they thought the day inc... Read MoreComments (0)
A large percentage of retail workers, especially those working part-time, do not have any health insurance. No matter what your political thoughts on this subject, hopefully we all agree that in an ideal world everyone should have access to good health care. Our businesses perform better when our employees are not sick (or spreading illness), and our customers are more likely to spend money in ou... Read MoreComments (0)
The changing of the seasons are a great excuse to re-merchandise your store, moving displays around and adding some new colors and themes. Even if you don't sell seasonal merchandise, such as the Halloween goods in our shop display (above), you can give your store a fresh look with autumn leaves and pumpkins. With consumers often complaining that Christmas comes too early in retail stores, it doe... Read MoreComments (1)