'cause that's how we roll

Now small stores can compare shipping options like the big guys, for free. RedRoller.com lets stores enter the customer’s address, package size, weight and dimensions into the RedRoller site, then get a list of carrier choices with delivery times and rates. 

Right now options inclue the post office, DHL, and regional carriers Eastern Connection and Overnight Express, but Internet Retailer says the site expects to offer additional carriers this year.

RedRoller is still in beta testing; when it launches officially, the price will rise to a monthly starting fee of $20, with further charges to be determined based on shipment volume.