A breath of fresh air

Practical E-Commerce’s new blogger Darpan Munjal offers a list of online retail do’s and don’ts, all simple and none high tech or expensive, that can increase the number of sales that actually go all the way through to completion. Not to mention making the shopping experience easy and pleasant for customers, and thus building loyalty. As a consumer I have experienced every single one of these headaches first hand, and I bet you have too.

One clever tip I never thought of is to ask customers if they’d like to register AFTER they check out, not before. Another is providing an arrival date instead of just a ship date.