Live and Learn

Experience is the best teacher, but learning from other’s mistakes — and successes — is the next best thing. Hence Practical Ecommerce’s Lessons Learned series, which asks a different virtual merchant each time about the basics of their business — for example, their software, their employees, their web host, and their biggest mistakes. For retailerws carrying gifts and decorative accessory products, check out interviews with plush retailer Cuddleworks, baby store Two Blue Peas and Alwaysstationery.com, but there’s lots to be learned even from profiles of far-flung businesses, especially those that are small and niche-focused.