Mobile for Mom and Pops

Got a coupon? Just show the cashier your phone. Google is enabling local retailers to display coupons for in-store use on mobile devices of Google-searching users. Retailers can create and upload a coupon using Google’s Local Business Center. But now, in addition to being able to print it out and bring it in, consumers searching on Google.com using a mobile device (AKA smartphone) will have access to the coupons on the businesses’ Place Pages. Coupons can be accessed and viewed to show a retail associate at point of sale. It’s easy, it’s free, it’s paperless for extra green points, and it’s one more way to compete with the big guys when it comes to convenience and new technological bells and whistles for your customers.