Carol L Schroeder
Retailer Carol Schroeder is author of Specialty Shop Retailing: Everything You need to Know to Run Your Own Store published by John Wiley & Sons. She is a regular contributor to Gifts & Decorative Accessories and a retailer advisor to the GHTA.
Savvy Store SolutionsLink This | Email This | Comments (1) Color BlockingWhen it comes to fashion, the web site Quora states "Color blocking isn't for the faint of heart...or for the short of stature." Happily neither of these cautions apply for retailers wanting to use color blocking in window and store displays -- good news for those of you, who like me, are not very tall!What is color blocking? Quora defines it as taking bold opposites on the color wheel... MoreLink This | Email This | Comments (0) Storefront PhotographyAn excellent image of your storefront can be useful in so many ways: on your Facebook home page, in your print advertising, on your web page, in entries in competitions such as the Gifts and Decorative Accessories Retailer Excellence Awards, and even on your business cards. Professional photographer Peter Patau recently took the stunning photo of our shop shown above, and he has very generously of... MoreLink This | Email This | Comments (0) Pop Up ShopsLooking for a way to experiment with owning your own shop, for a short foray into retailing, or for a way to test (or introduce) a new product line? Perhaps instead of using a kiosk or cart, you could open a pop up shop. These temporary retail outlets often take advantage of vacant storefronts (which is why landlords love them), are set up inside another store, or are built as a freestanding struc... MoreLink This | Email This | Comments (0) Baby on BoardWith Mother's Day coming up soon, this is a good time to take a look at your store's maternity leave policy. Ideally you should have a policy set in your employee handbook before you need it, and you should think about including adoption and paternity leaves too.Your goal in creating a parental leave policy is to be fair to your employees and to protect the needs of your business. In most cases... MoreLink This | Email This | Comments (0) Educating Your StaffCustomer service is one of the most important factors contributing to the success of independent retailers. And of course a cornerstone of good service is product knowledge. You won't find in-depth information about merchandise in most big-box or discount stores (if you can find someone to help you, that is). But online retailers provide access to a wealth of information, so it's important that... More |
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