Stephanie Azzarone
Stephanie Azzarone is president and founder of Child's Play Communications, the first public relations and marketing communications agency to specialize exclusively in products and services targeted to moms. Stephanie has been a speaker at numerous seminars on marketing to moms. She is also the editor and publisher of Marketing Communications: Kids, an electronic newsletter, author of the Mom Market Trends blog, and has written for or been quoted in numerous publications on the subject of communicating with today's mothers. At Child's Play, Stephanie has represented companies that are leaders in their fields, such as Warner Bros. Consumer Products, National Geographic Kids Entertainment, Hasbro, Gund, CVS/pharmacy, Parents magazine, Sylvan Learning Center, Samsonite and Kidz Bop. To celebrate Child's Play's 20th anniversary in 2008, she launched a variety of new services, including Team Mom, the Web Mom Directory, the Bloggers Brunch and the Insider Mom NetworkTM, all designed to reach mothers online and 1:1. These programs supplement the company's two decades of expertise generating traditional media publicity.
Email: sa@childsplaypr.com
Mom Market TrendsLink This | Email This | Comments (0) Child's Play Hosts Pre-BlogHer Dinner's On US/Bloganthropy EventOn August 5th - the evening before BlogHer 2010 begins- Child's Play Communications will host a more intimate gathering, Dinner's On Us, where 100 leading mom bloggers and 10 sponsors can easily network and learn about what each has to offer the other. As an added attraction, the event will also feature the first annual Bloganthropy Awards, designed to recognize bloggers who have used social... MoreLink This | Email This | Comments (3) My Son Turned 21 TodayMy son turned 21 today.Yes, I know. This blog is supposed to be about the social and marketing trends that impact moms - and it has been since its start.But not today. Today, my son turned 21 and for once, I'd like to blog as a mom rather than as a marketer.Until I was in my early 30s, I had no interest in parenthood. None. I loved working: It challenged and motivated and excited me. There was... MoreLink This | Email This | Comments (0) How to Value Your BlogMost posts on this blog talk about how marketers can most effectively work with bloggers. But it also helps for bloggers to learn about how to work with marketers - and how to make their blogs valuable to those companies.I had the pleasure of being interviewed by MomsWhoBlog for an article on this subject, one that also quoted the advice of some leading bloggers with marketing background - Liz Gu... MoreLink This | Email This | Comments (1) A Woman's WorthAs a stay-at-home mom, what’s your worth? The bad news is: This year, less than usual. Earlier this month, Salary.com released the results of its 10th annual survey on the subject. It found that stay-at-home moms should earn $117,856 and that mothers who also work outside the home would earn an additional $71,860 above their regular salary for doing what they do as moms. But the recession impac... MoreLink This | Email This | Comments (0) Oh Dad, Poor DadIt’s not news that moms may have a tougher time finding work if they’ve taken extended time off to raise their kids. Now, however, stay-at-home dads are feeling the pinch. To the work world, time away is just as – perhaps more – detrimental for a man than for a woman. Just a generation ago – when my own child, CollegeBoy, was growing up — the stay-at-home dad (Mr. Mom as he was known then) was a t... More |
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