Stephanie Azzarone
Stephanie Azzarone is president and founder of Child's Play Communications, the first public relations and marketing communications agency to specialize exclusively in products and services targeted to moms. Stephanie has been a speaker at numerous seminars on marketing to moms. She is also the editor and publisher of Marketing Communications: Kids, an electronic newsletter, author of the Mom Market Trends blog, and has written for or been quoted in numerous publications on the subject of communicating with today's mothers. At Child's Play, Stephanie has represented companies that are leaders in their fields, such as Warner Bros. Consumer Products, National Geographic Kids Entertainment, Hasbro, Gund, CVS/pharmacy, Parents magazine, Sylvan Learning Center, Samsonite and Kidz Bop. To celebrate Child's Play's 20th anniversary in 2008, she launched a variety of new services, including Team Mom, the Web Mom Directory, the Bloggers Brunch and the Insider Mom NetworkTM, all designed to reach mothers online and 1:1. These programs supplement the company's two decades of expertise generating traditional media publicity.
Email: sa@childsplaypr.com
Mom Market TrendsLink This | Email This | Comments (0) Grandparents as ParentsAre your parents raising your kids?If that's the case, you are far from alone. According to a new Pew Research Center analysis of Census Bureau data, roughly 2.9 million children are currently being raised primarily by their grandparents, up from 2.5 million in 2000.Why this huge jump? Blame the Recession, for the most part. There was a 5 percent leap in the number of children cared for mainly by... MoreLink This | Email This | Comments (0) First Bloganthropy Awards Winner AnnouncedI am so pleased to share the following news:Yesterday, at the Child's Play Communications Dinner's On Us event for mom bloggers in New York City, Katherine Stone, publisher of the popular blog, Postpartum Progress, was named the winner of the first annual Bloganthropy Awards. The event coincided with BlogHer, the largest annual conference of women in social media.The Bloganthropy Awards recognize... MoreLink This | Email This | Comments (3) Child's Play Announces 2010 Bloganthropy Award FinalistsFINALISTS FOR FIRST ANNUAL BLOGANTHROPY AWARDS ANNOUNCEDProcter & Gamble's Give Health is Inaugural Sponsor Publishers of five outstanding blogs have won recognition as finalists in the first annual Bloganthropy Awards. Event sponsors - Bloganthropy.org, a non-profit organization that combines the power of social media with the resources of corporate giving, and Child's Play Communications, specia... MoreLink This | Email This | Comments (0) 18% of Social Media Moms = 78% of InfluenceYesterday, I posted the highlights of an intriguing study just out fromBabyCenter. Today, some more details...The study maintains that there are five unique segments of social momsand that these five are broken down into two categoriesInfluencers: Field Experts, Lifecasters and ProsInfluenced: Butterflies and the Audience According to the study, these Influencers make up only 18% of socialmoms,... MoreLink This | Email This | Comments (2) Motherhood #1 Trigger for Social Media UseBabyCenter just released the results of a fascinating new study that dug deep into the kinds of moms who are involved in social media, how and why they spend their time there, and - most importantly for marketers - their varying levels of influence. I'd like to share their findings, in two parts. First, a summary of key messages: Motherhood is the #1 reason for social media usage. Acco... More |
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