Caroline Kennedy
Editor-in-chief Caroline Kennedy has been with Gifts & Decorative Accessories magazine for more than 23 years. Her long association with the gift industry gives her a broad perspective on its trends and the ever-changing landscape of gift retailing. She brings her veteran's-eye view to the highlights and sidelights of our everyday world. When asked why she has stayed on the job for so long, her answer is, "It's like going shopping every day!"
Email: ckennedy@reedbusiness.com
Dancer in the AislesLink This | Email This | Comments (2) Brand-building SuccessHere's one modern way to build a brand: Create a collector. A recent article in the Washington Post looked at the company's success. Many of today's gift companies are looking for ways to build a recognizable brand that resonates with consumers. Vera Bradley has been very successful in doing just that. Starting with simple, yet fashionably feminine quilted soft luggage, the company has become a li... MoreLink This | Email This | Comments (1) Boost Sales on the Indie Bunny Trail?Are you looking for a "Small Store Saturday" type of promotional idea to help boost spring sales and traffic? Here's an idea to consider putting on you "To Do" list for trying next year: More than 1100 independent retailers in 56 towns across Great Britain launched "Enjoy an Independent Easter" campaign to encourage shoppers to visit their small local shops and partic... MoreLink This | Email This | Comments (0) Build Loyalty with Co-op-ititionDo you remember the group of Healdsburg, CA, independent retailers who won a Gifts and Decorative Accessories Retailer Excellence Award several years back for their innovative cooperative marketing program to build business in the downtown shopping district? They coined a term for what their banding together was: Co-op-itition. Here's a new take on that idea. Several small independent merchants in... MoreLink This | Email This | Comments (0) A Retailer's Tough Time Calls for Unusual MeasureIn this highly competitive marketplace being a small independent retailer is a tough business to be in. That is something that you do not need me to tell you. Many, if not most, of you know it from personal experience. Here I share with you an inspiring story of an independent bookstore owner who, finding herself in a financially difficult situation, decided to reach out to her loyal customers for... MoreLink This | Email This | Comments (0) Trade Dispute A-brewin'Who knew that such an unassuming, ordinary thing might cause chaos at the cash register? What is it? Paper cash register tape. The special thermal type of paper used to print out receipts is at the center of a possible trade case. Two companies are the major suppliers of this paper tape: one, Appleton Papers, an American company based in Wisconsin; the other, Koehler Paper Group, a German company.... More |
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