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Caroline Kennedy

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Editor-in-chief Caroline Kennedy has been with Gifts & Decorative Accessories magazine for more than 23 years. Her long association with the gift industry gives her a broad perspective on its trends and the ever-changing landscape of gift retailing. She brings her veteran's-eye view to the highlights and sidelights of our everyday world. When asked why she has stayed on the job for so long, her answer is, "It's like going shopping every day!"

Email: ckennedy@reedbusiness.com

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Dancer in the Aisles

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NPD Survey Says …

The NPD Group's Kids Industry Data Service (KIDS) recently asked: "Where do you plan to do most of the back to school shopping for your child(ren)"?Compiled from 1,785 mentions of back-to-school shopping destinations for kids ages 0-14, findings revealed that 61 percent of responses were for mass merchants; 12 percent, department stores; 6 percent, office stores; 6 percent, major chains;... More

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Are You Communicating Properly?

Are you sure that you and your sales associates are communicating properly with customers? Are you sure there is not a generation gap of understanding between your older customers and younger sales help that is losing you both sales and customers? This applies both to you vendors out there dealing with buyers at market, as well as you retailers dealing with consumers. What follows is a somewhat fi... More

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No Problem

Since when did those two words replace "You're welcome" as the accepted response to "Thank you"?Now don't get me wrong. I am as guilty of using that response upon occasion as the next person, and do have to acknowledge that there are some instances where it may be appropriate. But overall, it really is a bad habit that we have and one of my pet peeves.Where I particularly find... More

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What Kind of an Impression Does Your Store Make?

Sometimes even the best stores can go wrong. One weekend, my friend Nancy and I met in Manhattan take advantage of one of the wonderful things that New York City has to offer - its museums. Even though we both work in "the city," we rarely have the opportunity to visit its wonderful cultural venues. Of course, after we finished our visit to the exhibition, a visit to the museum's gift sh... More

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Things Happen and Customers Will Complain

This is just a fact of being in a retail business, especially at this busy time of year. Handling customer complaints is not always easy or pleasant. But the way that you deal iwth the situation will most likely result in whether you keep the individual as a customer or lose their business. A recent article in USA Today, "Nine steps toward handling customer complaints," offers some good... More
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