Gail Ma

Link This | Email This | Comments (0)

Business Bookshelf Grab Bag

If you can’t beat ‘em, learn from ‘em: What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World, by Michael Bergdahl, may not please indies who would just as soon stop thinking about the behemoth down the road. But “know your enemy” is sound advice, and Bergdahl breaks his analysis down into the strategy and tactics of pricing, operations, corporate culture, service, talent an... More

Link This | Email This | Comments (0)

Starting, and Growing, a Business

Retail Business Kit for Dummies by Rick Segel is now in its second edition, and includes advice tailored for today’s economy, including how to keep your credit good, overhaul your inventory, ramp up online marketing, improve your signage and energize sales staff. Plus evergreens like visual merchandising, hiring and making a business plan. In addition to the book, readers get a CD of forms and tem... More

Link This | Email This | Comments (1)

Reading Green

Whether you’re just starting your green journey or an old eco-hand, there’s a green business book to take you to the next level. Beginner Don’t know where to start? Green Business Practices For Dummies by Lisa Swallow, offers tips to green your business without taking green from your bottom line. Scalable advice applies to mom-and-pops as well as big business.  Intermediate Getting Green Done:... More

Link This | Email This | Comments (0)

Gift Books: Needlearts — Knitting & Crochet

The comfort crafts of needlework— knitting and crocheting — have experienced a resurgence of interest of late. Both men and women are taking it up as a way of relaxing and keeping idle hands busy while creating something useful, beautiful and/or fun at the same time. Just as readers get together regularly in book clubs, needleworkers also make getting together a regular social activity to share ti... More

Link This | Email This | Comments (0)

Business Bookshelf: Marketing

Marketing to the New Super Consumer Mom & Kid, by Tim Coffey, Dave Siegel and Greg Livingston, explain how today’s parents and children have developed a close relationship in the consumer realm, with kids influencing parents’ purchasing behavior of high ticket family items like cars and vacations as well as mom’s personal choices, not just kids’ goods. Guerrilla Marketing on the Frontlines: 35 Wo... More