Gail Ma

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Gift Cookbooks: Get Cookin'

For the gourmet, the backyard grill master, the party-planner, the time-pressed mom or the budding baker, cookbooks are always welcome gift suggestions. Merchandise them along with food products, housewares and home entertaining accessories. For the busy mom, Homemade Meals in Minutes offers a variety of easy-to-prepare recipes from appetizers to pasta dishes to desserts and more. These are time-... More

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Gift Books: Reading for the Mom-to-Be

For baby shower wishing wells, add-on gifts or "just because," gift books offering practical advice, inspiration and/or a humorous look at motherhood should be a part of any gift retailer’s baby gift merchandise mix. The Babysitter’s Handbook helps take the worry out of leaving baby in the hands of someone else. Although this book is written as a guideline for the sitter herself, it makes a perfe... More

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Gift Books: Friends and Friendship

Friendships are among the most special and treasured of relationships and t; friends have a very special bond that can be stronger can any other. There’s a lot more to the sentiment of BFF than just hype. Why not set up a friendship corner with gift books and other gift items honoring friends and friendship. Here are a few gift book suggestions to get you started: Friends on a Rotten Day by Hazel... More

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Need to Know

Why We Buy: The Science of Shopping, by Paco Underhill, should be required reading for retailers, and maybe consumers too. As much as why, Underhill covers the "how" of shopping: why consumers move through stores the way they do, why they notice what they notice and pick up what they pick up, and how retailers can minimize roadblocks and maximize ease to improve the customer’s shopping experience,... More

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Gift Books: Just for Kids

Gift books for kids that keep them entertained, educated and engaged are a the perfect answer to that age-old summer complaint, “I’m bored.”  Offer parents and kids a selection of interesting books that are fun and offer an alternative to TV and video games. Rainy Day Games is a children’s picture book that has colorful illustrations and tongue-in-cheek variations on traditional games when played... More