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Kudos to you...

March 31, 2011

... All you retailers and manufacturers for making an online effort!

When Facebook and Twitter receive honorable mentions on headline news, there's a sign to move forward in marketing. While learning something new isn't always easy...we're here to help!

Why am I a firm believer in online marketing? Like many of you, I owned a retail store for over 10 years. Encompassing a clothing boutique and interior design firm, Ambiance Interiors & Gifts was located just north of Atlanta in thriving Suwanee, Georgia. In efforts to save cash in the marketing department, we often left our comfort zone and wet our feet with the latest in marketing.

In 2003, I toyed with social media marketing on MySpace. Of course, the marketing was geared to 10-15 year olds who played with Webkinz online. Quickly, those tweens and teens spread word like wild fire; they chatted and shared like nobody's business. Parents were lugging them into our store for the latest Webkinz, and discovering the best gift store in the southeast. Many patrons had passed the pink 1870's historic house, tucked amoungst the gigantic oak trees, they just hadn't stopped. That is, until their teenager wouldn't stop talking about the PINK HOUSE and POLKA DOTTED Hummer dubbed "Dottie" that their friends were talking about on MySpace!

When our young patrons arrived with parents carrying cash and credit cards, buying more than the Webkinz they came after, we soon began to reanalyze all of our marketing. Replacing print ad campaigns with complimentary polka dotted gift wrap, online marketing campaigns, a new website, and later Facebook and Twitter. Throughout this blog, I'll be sharing tips and tactics of how I was socially successful in the retail world.

I'll also answer any questions you have regarding social media and online marketing. When you have questions, I have answers on the latest Facebook, Twitter, Yelp, Groupon, Foursquare, Bebo, Friend Feed, Linkedin, StumbleUpon, Brightkite, Plurk, and any other squirks you maybe experiencing. Don't know what I've just said? Just ask...I'll give you 411 that you'll be able to easily understand. As we're making our way through the world wide web, remember my motto: the only stupid question is the one that goes unasked. Let's have fun and learn to get back in black with your bottom line!

A picture is worth a thousand words, include screen shots when possible. Don't know how to take a screen shot? I can help with that too! Again, just ask.