Best practices for independent gift retailers
That is probably the number one question asked, heard and answered in this industry. There are probably many of you out there who wish you had a dollar for every time you heard it; you would be financially quite comfortable-perhaps not like Mega Millions lottery comfortable-but comfortable enough to take the worry out of paying the bills. More
And I hope you are, because that is a good sign for your business. But I also hope that you are not too overwhelmed at this time of year not to have a little time to begin planning ahead for the new year. Before you know it, you will have welcomed the new year in with a toast and then you will be headed to market with your open-to-buy in hand, ready to restock your shop with fresh inventory, and even-dare I say it-begin ordering for Holiday 2014! More
NEW YORK—Melinda Cantor, owner of Only You Gifts in Islip, NY, won second place in the 17th Annual Scotch Brand Most Gifted Wrapper Contest. She was among seven other finalists chosen nationally to compete. More
Gifts and Decorative Accessories' gifted retailers go international in 2013 with a gift retailer from Auckland, New Zealand, among those chosen as representative of a typical and successful gift retailer. More
Pacific coast Lighting and Kathy Ireland Worldwide have partnered with The School Fund, a California-based global education nonprofit, to improve access to attend high school for students living in low-income countries. More
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Savvy Store Solutions
November 5, 2013"Why didn't they sell the shop to their employees?" asked a colleague of mine when they heard that a long-time retailer here in Madison, WI, was going out of business. The loss of a beloved independent is painful for the community, and clearly there were many people who would have preferred to see someone else take over to keep the store running.Unless you have a son or daughter interested in continuing to run your store when you retire, or unexpectedly leave the business due to ill health or death, succession can be a difficult issue for independent retailers ...
What Works Online
October 5, 2011Ecommerce video has grown in the past year, with 73% of US retail sites now using video according to eMarketer. Still, video remains relative underutilized in our industry with only a handful of videos on some sites and many of these videos hidden deep in the website. There are a lot of good reasons to feature product videos on your website as well as the multitude of social media sites now available. First, video is interactive. It will keep customers on your site longer; lower the number of abandoned shopping carts; reduce return rates; generate higher sales; and enhance the ...
What Works Online
September 6, 2011As we close in on the last quarter of 2011, many of us are preparing our 2012 budgets. This is the time when we all review our online efforts and re-allocate existing resources (money and other resources) to generate a better return on investment. Online advertising faces a double-edged sword. It provides incredible detail on statistics such as email open rates, website traffic, click-through rates, Facebook likes and more. Yet this granular level of reporting generates increased scrutiny. Compound this with a lack of benchmark data in our industry, and it is difficult to manage expectations or gauge program success ...