Sponsored Content

Our sponsored content archives feature custom, sponsored content from our industry partners in the gifts & accessories sectors. We offer readers valuable and educational insights from our industry partners.
  • Easing The Burden Of Building A Successful Gift & Home Business

    Rosenthal & Rosenthal

    Growing and running a gift and home business can be equal parts exhilarating and terrifying. The rush of a new season brings with it a flurry of activity and interest, and when things go as planned, hopefully a substantial influx of cash for the business. More

  • 98 Percent of Generation Z Still Shop In-Store

    NY Now

    Despite expectations that the first "digitally native" generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in bricks-and-mortar stores. More

  • Retailer's Guide to Surviving the Holidays


    The holidays generate $630 billion in revenue for retailers, accounting for 19% of total sales in the United States -- that's more than Mother's Day, Father's Day, Valentine's Day, Halloween, Easter, and St. Patrick's Day combined. More

  • How to Merchandise Your Store So Customers Will Shop

    NY Now

    You can have the best product on the planet, but if your merchandising strategy isn't optimized to bring value to your target customer, you're missing the opportunity to drive massive sales. More

  • Make the Most of Market: Exhibitor Tips

    Offer Incentives

    Market is a great avenue to meet new customers and renew ties with existing accounts. A finely tuned market strategy can be an effective sales and marketing vehicle and succeeds in delivering your products to a qualified audience in the best possible light. More

  • What's Trending with Men

    NY Now

    For 2016, it is important to look at products marketed to men since men have been considered an uber trendy and profitable group to cater to in recent history. More

  • 10 Things to Make the Most of Market

    International Market Centers

    As a retailer, you know that market time is one of the best perks of the business. You get the thrill of discovering the next hot thing and equally important, renewing old industry connections while forging new ones. More

  • How To Be An Even Better Entrepreneur

    Rosenthal & Rosenthal

    If you're like most entrepreneurs and small business owners in the gift and home industry, you likely wear a lot of hats. Perhaps you're pulling double duty designing new product lines while worrying about whether your accounting is in order. More

  • How to Create Amazing In-Store Events

    NY Now logo

    "If you build it, they will come." This may have been the mantra of retailers before technology took shoppers online. In the age of Facebook, Pinterest, Instagram, Twitter and an on-demand economy, retailers are looking for ways to continually pique the interest of customers in order to bring them into stores. More

ICON Honors

ICON Honors

Call for Entries Now Open. No one's more eligible to win than you. Get ready to tell your story! Click to enter!

Enter the First-Ever Century Awards

Gifts and Decorative Accessories is now accepting submissions for the brand new Century Awards, to be presented at the 66th annual Retailer Excellence Awards event on August 20.