Growing and running a gift and home business can be equal parts exhilarating and terrifying. The rush of a new season brings with it a flurry of activity and interest, and when things go as planned, hopefully a substantial influx of cash for the business. More
You can have the best product on the planet, but if your merchandising strategy isn't optimized to bring value to your target customer, you're missing the opportunity to drive massive sales. More
Market is a great avenue to meet new customers and renew ties with existing accounts. A finely tuned market strategy can be an effective sales and marketing vehicle and succeeds in delivering your products to a qualified audience in the best possible light. More
"If you build it, they will come." This may have been the mantra of retailers before technology took shoppers online. In the age of Facebook, Pinterest, Instagram, Twitter and an on-demand economy, retailers are looking for ways to continually pique the interest of customers in order to bring them into stores. More
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