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Here's the news for the week of January 28, 2008.

Look for Double Take Dallas in your mailbox this week for a second look at the Dallas market, including a host of new products and special insight from Gifts & Dec editors about what's trending. But you must "opt in" to continue receiving Double Take, and all market reports. Don't take a chance on missing a single piece of market news — CLICK HERE and opt in NOW. Gifts & Dec brings the market to your desktop: the next best thing to being there yourself.

Agenda set for Kids Today’s 8th annual conference

The 8th Annual Kids Today conference, Playing for Keeps, will be held March 4-6 in Savannah, Ga. If you’re a retailer, manufacturer or supplier in the juvenile/youth industry you need to be there to find out how to better reach your customers, harness the power of the media, build a successful brand and tap into the consumer psyche. Learn what the next generation of retailers has up their sleeve and find out how other companies have grown their businesses!

Registration is open online now at www.kidstodayonline.com or by calling 336-605-1066.

Special Offer!

All Baby and Child Inc., the parent company of the ABC Show, is sponsoring attendance at the Kids Today Conference. ABC will pay the registration fee for all independent juvenile retailers planning to attend until the conference is sold out!

In This Week's Issue:
1. Buy Local Campaigns Showing Solid Results
2. When Perception Becomes Reality
3. New Show to Debut this Summer
4. New NYIGF Board Members Appointed
5. Market Runup
6. Direct From Market
7. Your 2 Cents Worth

1. Buy Local Campaigns Showing Solid Results
Minneapolis, MN — Buying "local" is beginning to emerge as a significant factor in people's shopping choices. In fact, according to a recent nationwide study, independent retailers in cities with “Buy Local” campaigns saw a holiday sales increase four times larger than those in cities without one. <<Click to Continue>>

2. When Perception Becomes Reality
Pasadena, CA — The more we believe an item is worth, the happier we are with the purchase. And, according to a recent study, the belief of worth can be totally unrelated to how much an item is actually worth. <<Click to Continue>>

3. New Show to Debut this Summer
New York — The One of a Kind Wholesale Show, which is making its New York debut August 16–19, is accepting applications to exhibit from top artists, artisans and designers who create original work and sell to the wholesale market. An offshoot of the Chicago Merchandise Mart’s successful annual consumer One of a Kind Show and Sale, the show will be held in the Market Suites @ 7W on the 11th floor of 7W New York during The New York Gift Week. <<Click to Continue>>

4. New NYIGF Board Members Appointed
White Plains, NY — Three new members of the New York International Gift Fair Advisory Board were tapped by George Little Management. <<Click to Continue>>

5.Market Runup
If you can't fight them, join them -- especially when it comes to the Super Bowl. Football fans in the gift industry need not worry about missing the Super Bowl in order to attend Gift for Life's annual fundraiser held during the New York International Gift Fair. Read more about the GFL event, NYIGF, the American Craft Council show and Artexpo New York in this week's Market Runup report.

And be sure to look for International and National Market Runup reports each week during market season at giftsanddec.com. Click on "Market Previews" under the Gift Markets tab at the top of the page.

6. Direct From Market
Look for market reports from all the major markets so far this season. Click on "Newsletters" in the tool bar at giftsanddec.com and find Direct From Market and market Double Take reports.

7. Your 2 Cents Worth
Uh-oh. It appears buyers might not be all that impressed with market offerings so far this season. Over 30 percent of respondents to last week's poll question asking which category seems to have the freshest product answered "wake me when it's over." As for the rest of the respondents: Nearly 28 percent voted for home; 17 percent, baby; 6.9 percent each for Christmas, women's accessories and personal care; and 3.45 percent for home fragrance.

Maybe our respondents were underwhelmed by this season's product offerings so far because we didn't hit on the right categories so we're going to give it another try. If at first we don't succeed.........vote again.

To comment on polls or to suggest poll topics, contact mweiskott@reedbusiness.com.

For daily news updates visit www.GiftsandDec.com.

That's all for now. We'll be with you again next week.

Maria Weiskott, Editor In Chief
Matthew Kalash, Managing Editor

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