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Gifts & Dec Direct









 

 
 
Here's the news for the week of April 28, 2008.
 
 

 
In This Week's Issue:
1. Possible Boost in Sales
2. Recalls
3. Amendments Included in Bankruptcy Plan
4. Vegas Eases Heavy Market Sked
5. Poor Mom!
6. Market Runup: News About Upcoming Shows
7. More Marketing? Mail’s the Best Bet
8. Editor's Note
 
1. Possible Boost in Sales
Retailers may get a bit of a respite when the highly anticipated tax rebate checks start hitting consumer mailboxes. <<Click to Continue>>
 
2. Recalls
Three vendors are voluntarily recalling some of their products. <<Click to Continue>>
3. Amendments Included in Bankruptcy Plan
San Francisco — The U.S. Bankruptcy Court in San Francisco approved catalog and Internet gift retailer Red Envelope's financial plan with some amendments. <<Click to Continue>>
 
 
4. Vegas Eases Heavy Market Sked
Las Vegas — Citing a gift segment with an "already rigorous January event calendar," World Market Center Las Vegas moved its winter event to February. <<Click to Continue>>
 
5. Poor Mom!
Washington, DC — Consumer spending on Mother’s Day gifts will scale back slightly this year, according to the National Retail Federation's 2008 Mother's Day Consumer Intentions and Actions Survey. <<Click to Continue>>
 
 

6. Market Runup: News About Upcoming Shows
This week we've updated news about next month's National Stationery Show, the upcoming Global Home Textiles show in Las Vegas and both the New York and Chicago summer markets. As market season gets ever closer, don't miss a single update -- check Market Runups at giftsanddec.com every week for updated news about national and international markets. Click on Gift Shows in the tool bar at the top of the page and then click on Market Previews.

7. More Marketing? Mail’s the Best Bet
When it comes to the most effective increased marketing efforts, email and direct mail are tied for first place, each claiming 21.88 percent of respondents in last week’s poll, which asked: "Which of your increased marketing efforts do you find is being the most effective in driving sales?" Next up in the best marketing effort tally are newsletters (e- or otherwise), at 15.63 percent, and Best Customer Cards at 12.5 percent. Coupons with purchase were tops for 9.38 percent of readers, and contests trailed the pack at only 6.25 percent. That leaves 12.5 percent whose most effective marketing tactic was best described as “other” — if you have a creative marketing strategy that’s outside the check box, consider entering the Retailer Excellence Awards in the Marketing Achievement category. And in the meantime, join us at www.giftsanddec.com to take this week’s poll.

8. Editor's Note
You asked: "Can you please extend the entry deadline for GDA's Retailer Excellence Awards?"

We answered: "Of course. For our readers: anything!"

The new REA deadline is Friday, May 30. Click here for contest information, including categories, and to download entry forms.

To have an entry form faxed to you, please send a request to editorialdesk@reedbusiness.com. Good luck!
 

 
Trends & Forecasts--Vendors Generally Upbeat in Face of Weakening Economy

Presidential election, credit crunch, spiraling fuel prices — these are but a few of the hurdles we are facing this year, making the task of forecasting nothing short of a monumental challenge. And it's a challenge that's especially acute for anyone in the business of asking wary consumers to open their wallets; that business, of course, being retail. Click Here to Order
 
 
 
For daily news updates visit www.GiftsandDec.com.
 

That's all for now. We'll be with you again next week.

Maria Weiskott, Editor In Chief

 
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