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| Playthings EXTRA for July 21, 2010 |
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LIMA presents Webinar on basics of branding
What does it take to build a viable brand, and once a brand is established how do you extend its reach into categories that go beyond its core? These are just two of the many questions that will be addressed during a special branding Webinar sponsored by LIMA. Click to continue |
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Ceaco licenses artwork from Ellen Eilers, 93
Ceaco, a jigsaw puzzle and game manufacturer, has secured the exclusive license to produce jigsaw puzzles using paintings by Ellen Eilers, a 93-year-old country artist. Click to continue |
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Peanuts Worldwide named Elf on the Shelf licensing agent
Licensing company, Peanuts Worldwide will serve as the merchandise licensing agent for The Elf On The Shelf: A Christmas Tradition brand. Click to continue |
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Baby Genius pre-school laptops to hit stores in Spring
Pacific Entertainment Corp. is taking its award-winning Baby Genius brand into the computer age in the U.S. through a new licensing deal with Hong Kong-based Winfat Industrial Co. Ltd. Click to continue |
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 Tomy to bring Tomica line to
North America
Tomy Corporation will introduce Japan's number one selling die-cast car and train set brand to North America this September. Tomica has been the most popular and dependable toy car system line in Japan for the past 40 years. Click to continue |
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Strong museum receives grant to digitize collections
Strong National Museum of Play has received a grant of $149k, which will help capture digital images of thousands of pre-1930s dolls, toys, and games among its world-renowned collections. Click to continue |
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 Out of the Toy Box Blog: Chinese Television lands in New York City
Richard Gottlieb writes: I find it interesting that Xinhua, the Chinese News agency, is opening a newsroom for its CNC World 24 hour news channel right in the heart of Manhattan; Times Square no less. It interests me because it is a sign that China wants to get its message out by using its financial muscle to build a state owned media empire. This comes at a time when private sector media conglomerates are cutting back.
Click to continue
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