Bourbon Royalty to Unveil New ‘Color-Driven Fragrance System’ at Atlanta, Dallas Markets

Bourbon Royalty, a Louisiana-based home fragrance company, is unveiling a complete brand refresh this month at the Atlanta and Dallas Markets.

Founded in 2013, Bourbon Royalty has grown from a small handcrafted candle company into a nationally represented fragrance brand carried by retailers across the country. The rebrand, which buyers can see at the upcoming Atlanta Market and Total Home & Gift Market in Dallas, introduces elevated packaging, a modernized visual identity, and a refined fragrance experience designed for today’s retail environment.

“This rebrand represents growth,” said Jamie Phillips, CEO of Bourbon Royalty. “We loved the brand we built and the customers who helped us get here, but we knew that to continue evolving nationally, we needed a presentation that reflected where we’re headed — not just where we started.”

The refreshed brand introduces a new color-driven fragrance system, pairing each fragrance with its own signature color to create a more immersive and intuitive shopping experience. The launch also includes the debut of the new Heritage Collection, a refined vessel available in both 8-ounce and 20-ounce sizes, alongside updated packaging across the brand’s candle, home fragrance and home care collections.

“For us, this was never about changing who we are,” said Rusty Phillips, COO of Bourbon Royalty. “It was about refining it. We’ve spent years building this company by hand — from pouring candles in a shed to growing into a team of 11 people and slowly earning our place within the home fragrance industry. This rebrand reflects where the company is headed and the experience we want retailers and customers to have with our brand.”

The official rebrand launches June 8 at Atlanta Market in the Darrah & Co. showroom, followed by Dallas Market in the Cliff Price & Co. showroom. For wholesale inquiries, contact [email protected].