NY Now and Noted Once Again Join Hands for Special 2027 Expo

As NY Now continues its momentum under new management, it’s quickly solidifying plans for next year’s show, including continuing a partnership with a leading organization in the stationery industry.

The Greeting Card Association (GCA) will once again co-locate its Noted: The Greeting Card Expo with the NY Now for its winter show at the Javits Center, running Jan. 31 – Feb. 2, 2027.

As part of the agreement, Noted will feature a dedicated section within the NY Now Winter Market show floor. This combined event will continue a successful partnership that brings together greeting card publishers, artists and retailers from across the industry.

“Organizers of Noted expect the addition to bring 70-100 new exhibitors and boost overall attendance.”

Noted’s return further strengthens NY Now’s position as a comprehensive wholesale marketplace and continues its mission of refreshing the show with new and emerging brands. Organizers of Noted expect the addition to bring 70-100 new exhibitors and boost overall attendance.

“This is such an important partnership for NY Now,” said Dorothy Belshaw, co-owner of NY Now. “The stationery category has always performed well in the Northeast region and as more store types add cards to their assortment, NY Now represents a significant opportunity for designers to expand their distribution and meet new customers. For us, it provides an opportunity to showcase the best greeting card resources in the industry. We look forward to working with the GCA to further strengthen and elevate the category positioning at the show.”

Founded in 2019, Noted: The Greeting Card Expo is the largest independent gathering of greeting card makers in North America.

“We are thrilled to bring Noted to New York again,” said Carlos Llansó, executive director of the Greeting Card Association. “Being a part of the reimagined show and partnering with NY Now gives our members an exciting opportunity to work with the NY Now team and contribute to the amazing transformation that those of us who were at the show last week already witnessed. Greeting cards help us connect and nurture relationships. Our community of card publishers, retailers and suppliers are ready to make those connections and nurture those relationships at the winter show.”