Worth Reading Wednesday: Summer Market Study Guide

Attending the summer gift markets is a great way to discover new trends across product categories, but it never hurts to come prepared with your own research. Many retailers find that taking notes ahead of the shows helps them know what to look for, allowing them to save time and be more efficient in their buying. If you’re not sure where to start on pre-market research, take a peek at our Summer Market Study Guide. From what’s new in gourmet and giftables to popular stationery motifs and candle scents, we’ve got you covered.

Alex Herring graduated from Elon University with a degree in communications. Her strong background in multimedia storytelling helps her deliver engaging content across Gifts & Decorative Accessories' multiple channels, from hosting showroom tours on Facebook Live to writing feature-length articles for the 102-year-old publication.