Heart on Main Street Launches Seal Program to Recognize Companies Supporting Independent Retail

To highlight its most valuable contributors, Heart on Main Street has launched a new Seal Program, a recognition initiative designed to highlight vendors, sales agencies, showrooms, and industry partners that are committed to supporting independent retailers.

The Heart on Main Street Seal serves as a visible symbol of a company’s investment in strengthening retail communities through grants, education, mentorship and disaster recovery assistance. Participating companies receive a seal that can be displayed on websites, catalogs, marketing materials, social media, and in showrooms, allowing retailers to easily identify businesses that are giving back to the independent retail community.

More than 80 companies have already joined as 2025 Seal Partners, demonstrating the industry’s shared commitment to supporting independent retailers and the communities they serve.

“Independent retailers are at the heart of our industry,” said Patrick Keiser, executive director of Heart on Main Street. “The Seal Program gives companies an opportunity to publicly demonstrate their commitment to helping retailers recover, rebuild and thrive while encouraging retailers to support businesses that invest in Main Street.”

The program features multiple participation levels, making it accessible to companies of all sizes while creating meaningful opportunities for recognition and engagement. Heart on Main Street has already begun distributing seals to its 2025 Seal Partners and will continue promoting participating companies through retailer outreach, social media campaigns, market activations, email marketing, and industry communications throughout the year.

As retailers shop markets and browse vendor websites, they are encouraged to look for the Heart on Main Street Seal as a sign that a company is actively supporting independent retail through charitable giving and industry engagement.

2025 Heart on Main Street Seal Partners include dozens of well-known brands of various sizes, all of which are helping fund programs and initiatives that provide direct support to retailers nationwide, including educational opportunities, mentorship programs, disaster recovery efforts, and grant funding.

Heart on Main Street invites additional vendors, sales agencies, service providers, and showrooms to join the growing Seal Program and become part of a movement dedicated to strengthening independent retail.

“When retailers see the Heart on Main Street Seal, they know they are supporting a company that believes in giving back,” said Keiser. “Every seal tells a story. It’s a story of companies choosing to invest in the success of independent retailers and the communities they serve.”

For more information about the Seal Program or to become a Seal Partner, visit the Heart on Main Street website.