Enchanted Moments Adds Iconic 50-Year-Old Toy Brand to Atlanta, Las Vegas Showrooms

In an effort to expand its presence with specialty retailers, German toy brand Playmobil USA is partnering with sales rep agency Enchanted Moments, which will help to increase the brand’s reach across the U.S.

“The appointment of Enchanted Moments marks an exciting step for Playmobil in the U.S. specialty market,” said Marc Shinderman, VP of sales & marketing of Playmobil USA. “Enchanted Moments brings tremendous expertise and reach, and we’re confident they’ll help us connect with even more retailers and broader accessibility for families across the country.”

Effective immediately, Enchanted Moments will represent Playmobil USA throughout the West Coast, Midwest, Mid-Atlantic and Southeast territories.

“We’re incredibly proud to represent Playmobil USA in the U.S. specialty market. It’s one of those iconic brands that almost everyone grew up with. Those iconic 2 ¾ -inch figures have inspired generations of kids while bringing back great memories for parents, too,” said Tony Davis, CEO of Enchanted Moments.

Enchanted Moments will represent Playmobil’s diverse product portfolio, including key themes such as Pirates, Vacation on the Beach, and Knights, as well as licensed collections including Playmobil x Barbie, Playmobil x WWE, and Volkswagen. As part of the representation agreement, Enchanted Moments will also provide Playmobil USA with dedicated showroom representation in its Atlanta, Las Vegas and Minnesota locations.