This Party Game Brand Just Got a Whole Lot More ‘Relatable,’ Launched New Game

Adult party games manufacturer What Do You Meme? has been busy, announcing both a full rebranding – now going by the name Relatable – and the launch of a new, immersive murder mystery game.

Co-founded in 2016 by Ben Kaplan, Elie Ballas and Elliot Tebele, Relatable began with a Kickstarter fundraiser for its signature game, What Do You Meme?, and quickly went on to become a fast-growing game manufacturer. Its most well-known adult party games include What Do You Meme?, Buzzed, Let’s Get Deep, New Phone Who Dis?, Incohearent and more, in addition to the best-selling family game What Do You Meme? Family Edition.

Per the company’s description, its move to rebrand as Relatable “encapsulates its evolution to a modern entertainment company” and “emphasizes its core mission of bringing people together” through games in a wider number of categories including the party, family, relationship, and drinking categories and with lifestyle, wellness and novelty products.

“As our brand has continued to grow and expand into new categories over the years, we wanted our new name to more accurately represent everything that we have to offer,” said Kaplan. “As we enter this new chapter as a modern entertainment company, we are looking forward to expanding even further beyond games.”

Called Who Killed Mia?, Relatable’s first game launch under its new name “offers a fresh take on a classic for the social media age,” per a release. It is centered around the fictional influencer, Mia Star, and her untimely, mysterious death that players must work to solve using a mix of physical and immersive digital evidence and live-action videos.

“We are excited to continue to invent new games beyond the card-like ones, such as our hero product,” continued Kaplan. “Who Killed Mia? shows what is possible when pushing the limits of creativity and blending digital elements into the game.”

See Also From GDA:

• Feeling ’80s Nostalgia? Check Out This Board Game Goliath Is Reviving

• Customers Ready to Party? Côtier Has 5 New Party Games for Baby Showers, Birthdays and More