Horizon Group to Showcase New DIY Innovations, Licensed Partnerships at LA Fall Preview

Horizon Group, a leading innovator of trend-driven DIY arts and crafts will show off its latest products across its flagship brands and also unveil its lineup of licensed partnerships at the Toy Association‘s LA Fall Preview.

The company, which is rapidly expanding its roster of strategic licensed partners, has announced partnerships with leading licensors such as BBC Studios, Sanrio, Jazwares, Hasbro Inc., along with new agreements of several renowned and super-trending brands. Connecting people through creativity since 1912, Horizon says its new portfolio of more than 20 brands, for makers of all ages, is it’s most versatile to date.

Evan Buzzerio, chief commercial officer and partner at Horizon Group, said they will continue to accelerate its portfolio forward. “Our strategy is centered on building curated brand programs and showcasing IP through best-in-class fan-favorite partnerships. We have never been more dynamic,” he said.

 The DIY brand leader is planning to grow its uniquely owned-IP, strategic and expanded partnerships, adjacent category, seasonal extensions and retail curation. It says longstanding collaborations with powerhouse brands such as Bluey, Hello Kitty, Squishmallows and Play-Doh will continue to expand with new product collections in 2026.

Horizon Group will preview the company’s full brand lineup during the LA Fall Preview (Sept. 8-19), a key event for companies in the toy and play industry to display upcoming products to buyers, licensors, and media before the holiday season. Attendees can make an appointment to visit Horizon Group at 101 Continental Blvd, Suite #1216 (12th floor) El Segundo, Calif.

Roxanne O’Hara, Horizon’s chief merchandising officer, said what sets them apart is their team’s ability to anticipate consumer interests and translate them into products that inspire creativity and connection.

“Through a thoughtful mix of flagship brands and licensed partnerships, we’re delivering innovative experiences that feel both fresh and familiar to today’s creative families,” she said.