MarketTime Names New Chief Revenue Officer to Drive Customer-Centric Growth

MarketTime, an industry-leading B2B commerce platform, has named John Batdorff as Chief Revenue Officer (CRO). The appointment, according to the company, reflects MarketTime’s commitment to a customer-centric approach to growth, “bringing sales, customer success and revenue operations under one leader so the company can serve its clientele with greater alignment and focus.”

Unifying these functions under a single leader sets the company up for steady, repeatable growth, the company said in a release. Batdorff will own the full revenue lifecycle, from bringing in new customers to deepening the relationships MarketTime already has, with a focus on “long-term partnership rather than short-term wins.”

“This appointment is about our customers,” said Todd Litzman, MarketTime CEO. “As we grow, bringing sales, customer success, and revenue operations together under one leader keeps us aligned and focused on what matters – serving brands, agencies, salespeople, and retailers well over the long haul. John understands that revenue follows great relationships, not the other way around. He’s a listener and a builder, and a great fit for our community.”

Batdorff brings more than 25 years of sales experience, leading SaaS and technology orgs, with a career built on customer retention and long-term partnership. He joins MarketTime from PushPress, a fitness-industry SaaS platform, where he served as vice president of sales and director of partnerships and earlier led customer success, giving him a full-journey view of what it takes to earn and keep a customer’s trust.

During his tenure, Batdorff helped grow the business from $1M to $20M in annual recurring revenue, supported by strong customer adoption, high retention, and a team culture that kept 95 percent of its people. His experience spanning customer success, partnerships, and go-to-market makes him perfectly suited to MarketTime’s mission of strengthening the entire B2B community.

“I was drawn to MarketTime because it’s a customer-first company, built to serve the people who power this industry,” said John Batdorff, MarketTime CRO. “My focus will be on doing more for the customers we already have, and earning new ones, so MarketTime continues to be a partner this community can count on.