Founder’s 6-Year-Old Son Helps to Design Faith Jewelry for Men, Debuting in Dallas

Among the more than 250 new product launches from Linny & Co, a wholesale jewelry company known for its flat, screwback earrings and hypoallergenic jewelry, one new collection debuting this summer holds a particularly meaningful story: a new cross necklace for men (or boys).

The new cross necklace was inspired by Linny Co-founder Lindsey Williams’ 6-year-old son, Shepherd, who struggled to find a cross necklace that was comfortable for his sensitive skin. Shepherd played a role in designing the piece, helping create a necklace that allows boys and men to wear a meaningful symbol of faith without irritation.

Designed with comfort, durability, and everyday wear in mind, the necklace features hypoallergenic, waterproof, and nickel-free materials, along with a clean, timeless design. Available in both gold and silver, the lightweight piece is made for daily wear, special occasions, travel, or layering with other chains.

Additional features include a secure and comfortable chain with pendant closure and thoughtful design details that reflect Linny & Co‘s commitment to creating jewelry that is both beautiful and wearable.

Retailers can discover the new cross necklace, along with more than 250 new launches, at the Ivystone Dallas Showroom (WTC 236) June 24–30 and at Las Vegas Market (C 696) July 26–30.